Instagram make have been justified in its decision to stop helping users to post their pretty pics to Twitter, but it may have been a foolish move in the game of social media platform dominance.
Pinterest appears to have joined forces with Twitter – or to have at least decided to kneel before Zod. Mwahahaha.
While hipsters everywhere were distracted by the dramatic Instagram-initiated split, no one noticed the other visual giant and traffic booster, Pinterest, made a pretty important move.
Gigaom reports that Pinterest added support for Twitter cards last week – just as Instagram removed it.
Pinterest tends to be a little quieter than other social networks but has a passionate userbase, so not surprisingly the change was noted by Kelly Lieberman, a Pinterest user and social media manager, who noted this weekend that photos pinned on Pinterest and cross-posted to Twitter were showing up in-stream.
Update: A Pinterest spokeswoman has confirmed the addition of support for Twitter cards at the beginning of last week.
And to refresh your memory: “Enabling Twitter cards allows a service whose content is posted to Twitter to have that content appear in-stream, by tapping a tweet to expand and view photos, videos, or article previews.”
So now users are seeing (and clicking, sharing and driving traffic back to) Pinterest-initiated posts but not so for Instagram. That has to sting you Instagrammarians, hmm?
(Boy with ball image from Shutterstock)