Pinterest Picks Up Instagram’s Ball And Runs With It

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By Mary C. Long

Instagram make have been justified in its decision to stop helping users to post their pretty pics to Twitter, but it may have been a foolish move in the game of social media platform dominance.

Pinterest appears to have joined forces with Twitter – or to have at least decided to kneel before Zod. Mwahahaha.

While hipsters everywhere were distracted by the dramatic Instagram-initiated split, no one noticed the other visual giant and traffic booster, Pinterest, made a pretty important move.

Gigaom reports that Pinterest added support for Twitter cards last week – just as Instagram removed it.

Pinterest tends to be a little quieter than other social networks but has a passionate userbase, so not surprisingly the change was noted by Kelly Lieberman, a Pinterest user and social media manager, who noted this weekend that photos pinned on Pinterest and cross-posted to Twitter were showing up in-stream.

Update: A Pinterest spokeswoman has confirmed the addition of support for Twitter cards at the beginning of last week.

And to refresh your memory: “Enabling Twitter cards allows a service whose content is posted to Twitter to have that content appear in-stream, by tapping a tweet to expand and view photos, videos, or article previews.”

So now users are seeing (and clicking, sharing and driving traffic back to) Pinterest-initiated posts but not so for Instagram. That has to sting you Instagrammarians, hmm?

(Boy with ball image from Shutterstock)