Pinterest Makes First Acquisition, Punchfork

Pinterest has acquired the recipe-sharing site Punchfork and will soon shut it down while retaining some of its key staff.

Pinterest has acquired the recipe-sharing site Punchfork and will soon shut it down while retaining some of its key staff.

Palo Alto-based Punchfork marks the newcomer social network’s first acquisition and makes clear that Pinterest is embracing rather than shying away from its reputation for appealing disproportionately to women.

Pinterest characterized the move largely as an acqui-hire.

“People come to Pinterest to find inspiration for their everyday lives and we think Punchfork’s mission aligns with this well. We are also building a team of great engineers and we’re excited to have Punchfork founder and CEO Jeff Miller start soon,” spokeswoman Annie Ta said.

Punchfork’s

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