Pinterest has acquired the recipe-sharing site Punchfork and will soon shut it down while retaining some of its key staff.
Palo Alto-based Punchfork marks the newcomer social network’s first acquisition and makes clear that Pinterest is embracing rather than shying away from its reputation for appealing disproportionately to women.
Pinterest characterized the move largely as an acqui-hire.
“People come to Pinterest to find inspiration for their everyday lives and we think Punchfork’s mission aligns with this well. We are also building a team of great engineers and we’re excited to have Punchfork founder and CEO Jeff Miller start soon,” spokeswoman Annie Ta said.
Punchfork’s home page looks very much like Pinterest’s. The service works to highlight good recipes using social recommendations, algorithms and analytics, suggesting that Pinterest may be looking to beef up its own algorithms or to customize them for various types of content.
“The Punchfork team will focus on contributing to Pinterest as the premier platform for discovering and sharing new recipes and other interests on the web,” wrote Miller in his announcement of the acquisition.
Late last week, Pinterest hit another milestone for startups: It was sued by someone claiming its product was his idea.