Pinterest Investor Says the Startup Is Unlikely To Become a 'Virtual Shopping Mall'

Pinterest may look like a virtual showroom filled with furniture, clothing, and gourmet food, but the social curation site still doesn’t have a business model. Rakuten CEO Hiroshi Mikitani, who recently led Pinterest’s $100 million funding round, explained that there’s more to the site than just e-commerce.

Pinterest may look like a virtual showroom filled with furniture, clothing, and gourmet food, but the social curation site still doesn’t have a business model.  Rakuten CEO Hiroshi Mikitani, who recently led Pinterest’s $100 million funding round, explained that there’s more to the site than just e-commerce.

Mikitani sat down with Forbes’ Parmy Olsen to discuss Pinterest’s future now that the company has partnered with Rakuten, the “Amazon.com of Japan.”

When asked whether he thought Pinterest would become a virtual shopping mall, Mikitani told Olson:

I don’t think so.

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