Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping
Pinterest is now allowing advertisers to bid on a CPM basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns.
Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns.
The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General Mills, Pinterest said in an email to SocialTimes, adding that the option is now open to all advertisers in the U.S. and U.K.
Jenny Chiu, who works on partnerships for Pinterest, offered more details in a blog post:
Now you can bid on a CPM basis and we’ll optimize how we deliver your ads to reach more people.
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