Pinterest and Instagram are Strongly Associated with Smartphone Addiction

A new study shows that Pinterest and Instagram are more associated with smartphone addiction than Internet use and gaming.

smartphone addiction

A study from Baylor University on smartphone addiction found that certain activities — notably Pinterest and Instagram — “are associated significantly with cellphone addiction.” Interestingly, Internet use and gaming were not associated with addiction.

The study, published in the Journal of Behavioral Addictions, found that women college students spend 10 hours a day on their smartphones, and men spent eight hours a day on their devices. While Instagram’s user base is pretty much equal in terms of gender, women are four times more likely to use Pinterest, according to a recent BI Intelligence report.

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