It’s been a big year for Pinterest. The company has grown in leaps and bounds when it comes to being a true marketing and commerce platform, but the biggest announcement came this week. There are now more than 100 million people using Pinterest.
Even more impressive? These aren’t just passive, one-time users. Pinterest’s Tim Kendall wrote in a blog post that roughly 70 percent of the 100 million monthly active users wind up taking an action, such as clicking on a link in a pin or saving it for later.
Kendall also noted that Pinterest has grown 81 percent in the last year.
Ben Silbermann, Pinterest’s co-founder and CEO, talked about the milestone with The New York Times:
People are planning out really core and important parts of their lives on Pinterest.
Readers: Are you one of the 100 million people on Pinterest?