In the past three months, Pinterest has doubled the number of buyable pins, noting that there are more than 60 million buyable pins available.
A Shopify study of buyable pins showed that conversion rates doubled compared to other pins on mobile.
Deepak Advani, general manager of IBM Commerce, commented on the expansion of buyable pins in a blog post:
Pinterest is turning into the go-to destination for today’s progressive shopper who expects instant gratification with exceptional experiences. Our collaboration will let retailers deliver a complete commerce experience by presenting Buyable Pins to shoppers right at that moment of inspiration.