Pinterest Drives More Traffic to Niche Retailers Than to Major Sites
Pinterest users aren’t clicking over to big-name e-commerce sites at the rate that some industry watchers have suggested, according to a study from Compete Analytics.
Pinterest users aren’t clicking over to big-name e-commerce sites at the rate that some industry watchers have suggested, according to a study from Compete Analytics.
The data shows that the bulk of Pinterest visitors click through to other social networking sites and search engines. A few smaller commerce sites get more traffic from Pinterest than the big players, Amazon and Walmart.
The most popular site that users leaving Pinterest go to is Facebook, but its share of outbound Pinterest traffic is falling off dramatically.
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