Pinterest Announces DIY Promoted Pins and Better Analytics

Pinterest continues to march toward a valid and sustainable business model. Today, the startup darling announced two new tools for businesses, including DIY promoted pins and improved analytics.

In addition to continuing the paid tests of Promoted Pins in search and category feeds, Pinterest is adding a do-it-yourself, cost-per-click option. The goal is to enable business of any size to use Promoted Pins and leverage the power of Pinterest to drive traffic back to their websites.

There’s currently a small test group for DIY Promoted Pins, but in the interest of getting as much feedback as possible, Pinterest is asking businesses to sign up and participate.

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