Pinterest Accounts for 10 Percent of Social E-commerce Visits: Infographic

Holiday shopping traffic from Pinterest doubled this year, and now accounts for nearly 10 percent of all traffic from social sources, according to an analysis by digital marketing firm RichRelevance. Facebook still dominates social e-commerce referrals, but its share dropped 5 percent to reach 90 percent.

Holiday shopping traffic from Pinterest doubled this year, and now accounts for nearly 10 percent of all traffic from social sources, according to an analysis by digital marketing firm RichRelevance. Facebook still dominates social e-commerce referrals, but its share dropped 5 percent to reach 90 percent.

Twitter, despite its claims to the contrary, isn’t even a player, sending less than 1 percent of traffic.

In the week after Thanksgiving this year, search engine traffic was up 43 percent from the same week last year. One

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