The social web is overwhelmed with content and it keeps on getting worse: hundreds of millions of shares are done daily, tens of hours of video are being uploaded every minute. Current web technology allows nearly everybody to create and distribute content, it’s great at first sight, but it creates a huge noise problem on the web. More after the jump.
We had to face a similar problem in 2003 when user generated content overwhelmed existing search engines. Then Facebook and other social networks came along and introduced a certain relevance parameter - social graph. Where content that was shared and distributed was assigned and organized by our groups of friends. It turned out to be a valid solution up until this year, when social data, that’s now being created by our friends, contacts, followers, has started to exceed the “filters” created by social networks.
“Every two days, we create as much information as we did up to 2003.” –Eric Schmidt, Executive chairman at Google
In other words, the internet has matured for another stage. Up until 2003 it was about content creation, until 2011 it was about distribution, the social web, now we are looking how to jump into the relevance web. The basis of the relevance web are the socially active users that occupy it. Socially active users distribute, i.e. share a lot of content. Some of it is valuable, some of it isn’t, the problem that we all face is that once we shared or liked, or commented upon something, it is sucked into “ the social media black hole” and content that truly matters to us, because virtually impossible to find, or at least it becomes very time consuming (when you have to scroll down you wall or feed for ages and still don’t find what you were looking) to retrieve it.
To help us always find and store our valuable social content, a recently founded startup called Pinevio came up with a web product that is built on a concept of the interest graphs as part of their platform. The term interest graph is best described by Brian Solis, globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis calls this phenomenon – a “silhouette” of our interactions with content on social web, that outlines our interests, concerns, views, and potential, which ultimately can be translated into offline actions.
In addition to the interest graph, Pinevio also completes the functions that took a combination of several other services. Unlike book-marking platforms Pinevio requires minimal user involvement because it takes the links that you’ve interacted with on the social web automatically, which in this time-deprived world will be more appealing to users. All you have to do is live your normal social lives online and Pinevio will do all the “book-marking” and the bigger part of our content curation for us, leaving more time to enjoy your favourite content. What’s more is that they shape users interest profiles and allows them to discover even more “tailored content”. You can discover libraries of other people, ones that have interests like yours or you can browse through people who are interested in completely different things to discover something new every day.
This startup is now rapidly progressing towards their first release of their Facebook app. It will be a graphical representation of the users latest interactions with content on Facebook. The founders have also promised to give out VIP access to their core product for the first two thousand Facebook fans of Pinevio.