What Is Facebook Doing At PhoCusWright?

By David Cohen 

PhoCusWright2013650Two panels at the PhoCusWright business-to-business travel conference in Hollywood, Fla., later this month will feature Facebook executives discussing travel marketing.

Head of Travel Lee McCabe; Head of Sales, Travel Lisa Friedrich, and Sparkler Partner Jamie Allsopp will host a panel Wednesday, Nov. 19, titled “Achieving ROI on Facebook.” The description from a post on the Facebook for Business page reads:

Facebook offers marketers a powerful, always-on channel to reach the right people at the right time, with the right message. Join members of Facebook and Sparkler to discuss the future of travel marketing in a connected world and hear the latest research on effective strategies for utilizing Facebook.

And Director of Product Management Sam Lessin will deliver a keynote Thursday, Nov. 20, described as follows:

As director of product at Facebook, Sam heads the identity product group, which leads work on Timeline, privacy, and other components of how people express themselves and their world. Join Sam for a discussion on how personalization and relevance are changing the future of travel.

Travel professionals: Are you attending PhoCusWright?