What Is Facebook Doing At PhoCusWright?

Two panels at the PhoCusWright business-to-business travel conference in Hollywood, Fla., later this month will feature Facebook executives discussing travel marketing.

Two panels at the PhoCusWright business-to-business travel conference in Hollywood, Fla., later this month will feature Facebook executives discussing travel marketing.

Head of Travel Lee McCabe; Head of Sales, Travel Lisa Friedrich, and Sparkler Partner Jamie Allsopp will host a panel Wednesday, Nov. 19, titled “Achieving ROI on Facebook.” The description from a post on the Facebook for Business page reads:

Facebook offers marketers a powerful, always-on channel to reach the right people at the right time, with the right message.

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