Pharrell Launches Social Media Platform for Artists

Pharrell, the singer and drummer of hip-hop group N.E.R.D., is launching a new social media project called “i am Other”, which, judging by the introduction video, is a social network dedicated by being different.  The network seems to be aimed at attracting a whole group of indie-styled people of various backgrounds to be different and stick it to the mainstream.  It seems like it will be focused on giving a younger generation of really different people an opportunity to rise and show off their talent.