Pharrell Dishes on What Makes 'Happy' So Easy to Share

Pharrell Williams reflects on the viral success of "Happy" in an op-ed for The New York Times. He's turning 24hoursofhappiness.com into a UN fundraiser.

pharell hat 600x400

If you need a little warm and fuzzy today, Pharrell Williams has you covered. He’s written an op-ed for The New York Times this week about the “Happy” phenomenon: How one feel-good pop song turned into a worldwide, viral video sensation.

Based on the organic success of 24hoursofhappy, Williams has built 24hoursofhappiness.com to do some tangible good (apart from just making you bop your head around). He writes:

We received responses from more than 140 countries and the result was a 24-hour celebration and a wave of happiness worldwide.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in