Internet Users in Emerging Markets Flock to Social Networks (Report)
Obviously, fewer people in developing and emerging countries have access to smartphones and the Internet, but those who do are ravenous social network users.
Obviously, fewer people in developing and emerging countries have access to smartphones and the Internet, but those who do are ravenous social network users.
According to a new study by Pew Research Center, 76 percent of Internet users across the 40 countries it surveyed used social networking sites, with the most avid users coming from regions with less access to the Internet:
- Middle East: 86 percent
- Latin America: 82 percent
- Africa: 76 percent
- U.S.: 71 percent
- Europe: 65 percent
Other findings by Pew included:
- Social network use was most prevalent among adults in Jordan (90 percent), Indonesia (89 percent), the Philippines (88 percent), Venezuela (88 percent) and Turkey (87 percent).
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