Will Facebook Decide Whether Obama Or Romney Is Winning The Digital Race?
The highly competitive presidential election is heating up on Facebook and across social media channels, and raw data from a new Pew Research Center Project in Excellence in Journalism study examining the campaigns' use of digital resources shows President Barack Obama besting Gov. Mitt Romney.
The highly competitive presidential election is heating up on Facebook and across social media channels, and raw data from a new Pew Research Center Project for Excellence in Journalism study examining the campaigns’ use of digital resources shows President Barack Obama besting Gov. Mitt Romney.
But a closer inspection shows that both candidates are not engaging with voters on Facebook and other media channels as much as they could be. And the jury is still out on whether Facebook engagement and social media efforts actually drive
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