Peter Pan Live Shows Opportunities Brands Have on Twitter
Nearly half a million tweets were posted about Peter Pan Live, which was also a prime time for huge brands like Wal-Mart to chime in.
The data on last week’s Peter Pan Live TV event is available now, revealing the power of live theater events-on-television, which have seen a recent surge in popularity (remember Carrie Underwood’s starring role in Sound of Music Live?
According to Nielsen, 475,000 tweets seen by 5.3 million people were posted about #PeterPanLive during the three-hour show, and as our sister blog Lost Remote contributor Adam Flornenbaum suggested, the event was a “social phenomenon.”
Despite the scathing review from The Daily Beast’s Kevin Fallon labeling Peter Pan Live “an inexcusable bore” and the show’s ability to inspire numerous “hate tweets,” multiple brands took the opportunity to tweet alongside the event.
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