The Periodic Table of Content Marketing
The visualization gives an overview of key elements like strategy, metrics and sharing triggers.
Econsutancy’s Chris Lake has created a periodic table for content marketing. The visualization offers an overview of content marketing’s key elements and focuses on the following areas:
- Strategy
- Format
- Content type
- Platform
- Metrics
- Goals
- Sharing triggers
- Checklist
For more information on each area and how to use the table, see Lake’s post here.
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