Advertisers that use Facebook Exchange can now import data on their ads, campaigns, and conversions into their own customized reporting dashboards and applications with the introduction of the Performance Reporting API by Perfect Audience.
The application-programming interface can also be combined with Perfect Audience’s Event Tracking API, which enables advertisers to retarget ads based on user actions instead of page views.
Perfect Audience Co-Founder and President Brad Flora said:
This new API unlocks the user data from ad campaigns. The ability to import data from Perfect Audience allows advertisers and agencies to choose how they wish to view and crunch their data, while still benefitting from our platform’s simplicity and cost effectiveness. We’ve completed the data loop.
Advertisers: Would you find an API like Perfect Audience’s Performance Reporting API to be useful?