Percent of monthly active Facebook users who return daily increases

The percentage of Facebook’s monthly active users who use the service daily increased across all regions in Q4 2012, according to an analysis of data the company released last week.

Overall more than 58 percent of Facebook’s 1.056 billion monthly users are also daily active users.

DAU as a percentage of MAU is an important metric to judge engagement and “stickiness.” If the social network were gaining millions of new users but not maintaining a steady DAU over MAU, it would suggest those users were not finding reasons to return as frequently or that existing users were tiring of Facebook.

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