Pepsi, Terra Team Up on Pepsi Yo Sumo Census 2010 Effort
Pepsi Yo Sumo isn’t a new viral-video craze combining a soft drink and a large, scantily clad Japanese man. Rather, it’s an effort by Pepsi and Latin Internet company Terra to encourage Hispanics in the United States to participate in Census 2010.
The viral campaign is aimed at second- and third-generation U.S. Hispanics, encouraging them to share stories and photos on the Web site, which will then be fed to Terra, which claims 3.5 million users in the country.
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