People Are Willing to Trade Personal Data for Edible Cookies

Hundreds of New Yorkers handed over personal data like fingerprints, social security numbers and photos in exchange for a home-made cookie.

personal data

Artist Risa Puno conducted this sweet experiment to see how much her cookies were worth: She asked hungry New Yorkers to hand over personal data in exchange for cookies. The result? About 380 people were willing to hand over info like fingerprints, social security numbers and even photos, in order to get a sweet bite of her cookies in flavors like “Chocolate Chili Fleur de Sel” and “Pink Pistachio Peppercorn.”



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