Watch: PBS Off Book Explores The Many Worlds Of Viral Video
"Viral video" has taken over the web. With over 3 billion hours of video being watched every month on YouTube, everybody is talking about the latest YouTube sensation or viral hit. PBS takes a look into the world of viral video in the latest episode of their web-original series Off Book.
“Viral video” has taken over the web. With over 3 billion hours of video being watched every month on YouTube, everybody is talking about the latest YouTube sensation or viral hit. PBS takes a look into the world of viral video in the latest episode of their web-original series Off Book.
In the Off Book episode, ‘The Worlds Of Viral Video,’ PBS talks with some of the web’s most renowned viral video experts, including Kevin Allocca of YouTube Trends, Jonah Peretti of Buzzfeed, Brad Kim of Know Your Meme, and Michael Learmonth of Advertising Age to find out about what makes a viral video, how viral video has evolved over time, how brands are jumping on the viral video bandwagon, how viral video is shaping our culture and more.
Kevin Allocca says, “One of the interesting things about viral video is there is actually no generally agreed-upon definition.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in