Payvment Debuts One-Click Facebook Ad Buying
Facebook commerce platform Payvment found in a recent survey that more than 60 percent of its customer base of over 165,000 small and midsized businesses had not yet tried Facebook ads, with 25 percent of those citing lack of understanding how to use them, so it addressed that issue with today’s rollout of a one-click Facebook ad-buying service.
Facebook commerce platform Payvment found in a recent survey that more than 60 percent of its customer base of over 165,000 small and midsized businesses had not yet tried Facebook ads, with 25 percent of those citing lack of understanding how to use them, so it addressed that issue with today’s rollout of a one-click Facebook ad-buying service.
Payvment customers can access its standard promotions tool, and then edit the headlines and bodies of their posts, choose their budgets (which determines their ads’ estimated reach), click “promote,” and track their ads’ progress via the Payvment dashboard.
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