INFOGRAPHIC: Small Businesses On Facebook Bullish On 2012 Holiday Shopping Season

Small businesses on Facebook are gearing up for the 2012 holiday shopping season, with nearly one-half expecting sales to increased compared with last year, nearly one-half planning some sort of promotion on Facebook, and most that have advertised on the social network expecting to do so again, according to a new study by Facebook commerce provider Payvment.

Small businesses on Facebook are gearing up for the 2012 holiday shopping season, with nearly one-half expecting sales to increased compared with last year, nearly one-half planning some sort of promotion on Facebook, and most that have advertised on the social network expecting to do so again, according to a new study by Facebook commerce provider Payvment.

Payvment surveyed more than 1,000 retailers on Facebook, most of which have pages with fewer than 500 likes, and its findings included:

  • 49 percent of respondents expected their holiday shopping season sales to increase versus 2011.
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