Facebook Offers Option of Paying for Video Ads After 10 Seconds
Does 10 seconds sound like a lot of time? It is when it comes to viewing video ads on Facebook.
Does 10 seconds sound like a lot of time? It is when it comes to viewing video ads on Facebook.
The Wall Street Journal’s CMO Today blog reported that the social network introduced a new pricing option for advertisers, giving them the option of only paying for video ads that were viewed for at least 10 seconds, rather than being charged when those ads were displayed on users’ screens.
CMO Today reported that the move was a response to advertisers’ complaints about paying for video ads that were never viewed by users, adding that since these ad units are sold via auctions, the 10-second option may also be more costly for advertisers.
A Facebook spokeswoman told CMO Today:
We don’t believe it’s the best option in terms of capturing the best value and brand objectives marketers care about, but we want to give them control and choice over how they buy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in