Treat Friends To WhatsApp With Android Update

Cross-platform mobile messaging company WhatsApp, which was acquired by Facebook in a $19 billion deal last month, sneaked a unique way to potentially grow its user base into the update to its Android application.

WhatsAppAndroidEmoticons650Cross-platform mobile messaging company WhatsApp, which was acquired by Facebook in a $19 billion deal last month, sneaked a unique way to potentially grow its user base into the update to its Android application.

WhatsApp is free to use for one year, after which users must pay $0.99 per year, which is far from a large sum of money, but still more than “free.” However, the updated Android app allows users to pay for their friends’ service.

Other

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in