Paula Kerger on How PBS Is Focusing on Local Web Content
PBS president and CEO Paula Kerger spoke with paidContent about the focus on local and hyperlocal content from PBS affiliates as PBS.org undergoes a redesign and the public broadcaster prepares to release an iPad app. Highlights:
Original local content like that should tie into the interests of PBS’ wider national audience. That’s something we’ve done for 40 years on television. The Web-site relaunch will enable us to push people more aggressively into the individual station sites by serving as a larger portal that will send viewers great content, whether it’s from their local PBS station or not.
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