Path Launches Multimedia Messaging, In-App Purchasing

By Cameron Scott 

path, social networks, social media, mobile apps, facebook, twitter, messaging, The privacy gaffeprone mobile-only social network Path today released a major update that includes messaging and in-app purchasing.

The messaging feature boasts multimedia options. Users can use voice and text messages within the same chat, for example. They can also tap a location button to notify chat partners where they are. Users can also share photos, videos and music.

The company hopes the multimedia options “will help you feel like talking in person, with a hand on your arm, seeing a friend’s scrunched nose, wide smile,” according to a blog post.

In a likely effort to drum up revenue, Path also rolled out an in-app store hawking photo filters and “stickers,” or emoticons. Two packs of stickers come with the app, but additional images made by artists including David Lanham, Hugh MacLeod, and Richard Perez, are available as in-app purchases.

The update is available for iOS and is “coming soon” for Android.