Parse announces new hosting product less than 2 weeks after Facebook acquisition

Parse, the cloud-based app development platform Facebook agreed to acquire in late April, today announced its latest product: Parse Hosting. Parse Hosting enables developers to create a web presence for their app without having to manage their own servers or turn to another third party. Previously, Parse offered ways for developers to store their mobile app's data in the cloud but didn't host web apps or landing pages on the web for them until now. Parse says developers can deploy their web presence through Parse Hosting with only a single command. Parse CEO Ilya Sukhar tells us that though the company has been focused on mobile first, many developers have a need for web hosting, and otherwise they have had to use yet another third-party platform. "It's a big piece of product infrastructure we've had a lot of demand for," Sukhar says of Cloud Hosting. The Facebook deal announced April 25 hasn't closed yet, but the social network says it plans to keep Parse in operation. Sukhar says that the timing of today's launch wasn't planned as a follow-up to acquisition announcement, but that it is "symbolic" of the company's focus on continuing to ship products. "There are some folks that are a bit worried that the Parse platform will contract rather than expand," Sukhar says. "I think this [launch] is evidence that Parse isn't going anywhere." He says joining Facebook will allow Parse to grow more quickly in terms of hiring and innovation. Although Parse is a different type of acquisition than most Facebook has made in the past, which are typically for talent and not sustaining standalone products, Sukhar says getting to know the Facebook team and seeing their passion for the product made him confident that Parse would be at home under Facebook. Currently, Parse has a free model, a $199 model and an enterprise level for its backend services, data storage, social integration tools and other features to make it easier for developers to build and scale apps across different platforms. To learn more about this topic, join us at Inside Social Apps in San Francisco June 6-7. One of our Vendor Workshops is "Scaling Social Engagement With The Cloud." SoftLayer Development Community Advocate Phil Jackson will examine what gaming, mobile and social media developers need to consider when building out their infrastructures, including how to deal with massive influxes of users - and what decisions need to be made to make it not only possible, but economical.

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Parse announces new hosting product less than 2 weeks after Facebook acquisition

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Brittany Darwell