Pandora Launches an Open Graph Integration With Facebook

By Devon Glenn 

Pandora has partnered with Facebook to bring personal recommendations from the music streaming service to users’ Timelines, the companies announced today.

Pandora listeners typically amble through a stream of songs that are served up by an algorithm instead of a human DJ — a system that works well for Pandora’s 200 million registered users around the world.

Now Pandora has extended the discovery process to Facebook through an integration with the social network’s Open Graph, which connects people by their interests.

Although Facebook has worked with Pandora in the past, and other services like Rdio and Spotify are already plugged into Facebook’s Open Graph, Pandora has been waiting for the social network to roll out its new Timeline design to launch its own Open Graph integration, explained Justin Osofsky, director of platform partnerships and operations at Facebook.

Music is now displayed in the part of Facebook’s Timeline that also shows movies, books, TV shows, and other things that people like on Facebook, often through third-party apps. “The Timeline is a rich way for you to express who you are,” Osofsky said, and “Music is part of who you are as a person.”

Listeners can share what they like on Facebook by hitting the “publish” buttons that appear on Pandora’s website and its apps for iPhone and Android. Facebook users will notice the activity in their News Feeds and will also see their friends’ favorite songs, artists, and radio stations in the Music section on their Timelines, which they can bookmark in the “listen later” tab or click on to hear a sample.

As more people share their interests, Facebook will be able to populate more recommendations in the Music section that are based on music that other friends have liked. While Facebook’s search bar, Graph Search, is still in its early stages, users can select “music my friends like” to discover new songs there as well.