Paid, Owned and Earned Media: What's the Difference? [INFOGRAPHIC]

Paid, Owned and Earned Media: What's the Difference? [INFOGRAPHIC]

Paid media. Owned media. Earned media.

No doubt you’ve heard these terms. You might have even used them, perhaps to impress a potential client. But what do they actually mean?

Paid Media is anything that is paid for to drive traffic to owned media properties – you pay to boost your exposure through the channel. Examples: print ads, TV ads, display ads, paid search, Facebook advertising and Promoted Tweets.

Owned Media is any communication channel or platform that belongs to your brand that you create and have control over.

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