Engagement with tabs on Facebook is down sharply, falling 53 percent since the social network switched brand pages to timeline, according to a study of some 500 pages, each with more than 10,000 likes, by Facebook analytics provider PageLever.
PageLever told Mashable there were steep declines in tab engagement Feb. 28, when timeline first became available to brand pages, and March 30, when all pages were forced to convert.
PageLever Founder Jeff Widman told Mashable he attributed the decline to the fact that pages can no longer set custom tabs as default landing pages, and tabs being less visible in timeline, adding:
Without the option to set a custom tab as the default view, most users will never see a tab again. We’ve heard from several users that they didn’t even realize tabs still existed with timeline.
Readers: Have you noticed less reliance on tabs by Facebook page administrators?
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