Since Introduction Of Facebook Places, Page Growth and Impressions-Per-Post Are Down

Reports from Page administrators and data from our PageData service indicate that the launch of Places has decreased the prominence of official Page updates in the news feed. Significant decreases in impressions-per-post and new Likes per day for Pages coincide with the introduction of Places stories. This suggest an alteration has been made to Facebook’s algorithm that determines what users users see in their news feed. We suspect that the weight of Page updates has been decreased while Places stories have been temporarily given a relatively high weight.

The apparent reduction in the weight of Page posts in Facebook’s algorithm causes these posts to appear less frequently in the Top News and Most Recent feeds.

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