shopOholic offers fresh content, electronic commerce, social shopping, interactive gaming and a holiday gift guide, and the site allows users to shop for Oxygen-branded merchandise, as well as curated looks and deals from name brands targeted toward young women.
The site also offers commerce-enabled games, and Oxygen will incorporate widgets throughout its Web properties.
Oxygen general manager Jason Klarman said:
As our business evolves into a multiplatform lifestyle brand, we believe e-commerce will be important to our consumers and drive revenue growth. By combining content, commerce and community, shopOholic.com will distinguish itself in the marketplace and fit in seamlessly with the Oxygen brand experience.
Oxygen vice president of licensing and strategic partnerships Jennifer Turner added:
Oxygen viewers are passionate about two things—entertainment and shopping—and shopOholic.com is a marriage of the two that entices users to shop leveraging content in which they are already invested. By partnering with Personal Shopper, we are able to provide a robust, user-friendly experience in a dynamic environment that delivers on the trender, spender, recommender brand promise.
And Personal Shopper CEO Laura Silsby added:
We are excited to partner with Oxygen to create a comprehensive shopping destination and social shopping applications that enable fans to get the looks of their favorite stars and compete in fresh, engaging, commerce-enabled games.