Oxygen Media, Personal Shopper Team Up on shopOholic
Are you a shopaholic or a shopOholic? If the answer is the latter, Oxygen Media and Personal Shopper have a Website for your holiday needs.
shopOholic offers fresh content, electronic commerce, social shopping, interactive gaming and a holiday gift guide, and the site allows users to shop for Oxygen-branded merchandise, as well as curated looks and deals from name brands targeted toward young women.
The site also offers commerce-enabled games, and Oxygen will incorporate widgets throughout its Web properties.
Oxygen general manager Jason Klarman said:
As our business evolves into a multiplatform lifestyle brand, we believe e-commerce will be important to our consumers and drive revenue growth.
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