Orange Pulls An Old Spice With Singing Tweetagrams
Just when the chatter about Old Spice’s response campaign finally started to die down, Orange has jumped onto the Twitter scene with a new interactive social media campaign. Orange is responding to fans with a musical take on the Old Spice campaign – having their own a capella group, the Rockabellas, sing Tweets marked with the hashtag #singingtweetagrams. Will the Rockabellas give Old Spice a run for their money? You be the judge.
Orange UK announced the Singing Tweetagrams campaign on their blog, The Feed, this morning.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in