Oracle added to its social media portfolio Tuesday, announcing its acquisition of Social Markup Language platform Involver, which follows its addition of Vitrue in May.
The transaction will close during the summer, Oracle said, adding that the two companies will continue to operate independently until the deal is final. Terms were not disclosed.
Oracle said in a statement on its website:
Companies are looking to harness the full potential of social media to increase brand loyalty, connect with potential customers, and anticipate buyers’ needs.
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