Oracle buys Involver less than 2 months after Vitrue acquisition

Marketing hardware and software corporation Oracle today announced an agreement to acquire social marketing platform company Involver for an unknown sum.

The acquisition shows Oracle’s bullishness on social media marketing and sales. At the end of May, the company announced it would buy social management platform Vitrue. With Involver, Oracle gains a strong technology-focused team and platform, but it still lacks a social advertising component.

Involver, which had raised a total of $11 million in venture capital, was an innovator with its Social Markup Language, a system that enables front-end developers to code apps more efficiently. In April, Involver expanded SML to include a visual tool that doesn’t require coding at all. Marketers

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