Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

Optimove, a company providing automated retention marketing solutions for businesses, has announced it has added real-time marketing capabilities to its platform. In short, this will allow marketers to deliver the right messages to mobile users at exactly the right time, based on real-time activity triggers. This update joins the platform’s existing features for maximizing revenue and customer lifetime value, including user segmentation technology.

Via this real-time update, marketers will have the ability to increase customer engagement and reduce churn by responding to consumer actions as they happen.