Optimal Calls Out French’s, Gerber Childrenswear, Toys “R” Us, Students First For Facebook Engagement Growth

Facebook advertising and marketing developer Optimal called out four brands for their engagement growth during the period from Nov. 13 through 26: French’s, Gerber Childrenswear, Toys “R” Us, and Students First.

Facebook advertising and marketing developer Optimal called out four brands for their engagement growth during the period from Nov. 13 through 26: French’s, Gerber Childrenswear, Toys “R” Us, and Students First.

Here is what Optimal had to say about each brand:

  • French’s had a 38.2 percent increase in engagement by embracing Thanksgiving. Instead of only posting about its products, French’s filled its feed with recipe ideas, meal memories, and Thanksgiving thoughts, which were perfect compliments to French’s products.
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