Optimal Debuts Audience Matrix Facebook Analytics Tool

By David Cohen 

Facebook advertising and marketing developer Optimal announced the release Wednesday of its Audience Matrix social analytics product, which taps the company’s proprietary consumer analytics database of more than 2.5 million affinities and interests.

Optimal said users can mine data by country, age, gender, state, city, DMA, topic interests, mobile device, search behavior and category interests, and apply those criteria to any combination of locations, pages, applications, or categories.

The company offered free access to its data on Facebook users who access the social network via the iPhone 5, and the top 10 indexed search results via the Apple device were:

  1. UPS
  2. Alana Thompson
  3. Obamacare
  4. R.I.P. Morgan Freeman
  5. Obama Truth Team
  6. New York Yankees
  7. Nescafé Philippines
  8. Samsung Camera
  9. Barack Obama’s Dead Fly
  10. Lance Armstrong


Optimal Founder and CEO Rob Leathern said:

Our expanded social analytics help advertisers and agencies take full advantage of the immense new targeting opportunities offered by the Facebook advertising platform. Audience Matrix complements new Facebook products such as custom audiences and mobile news feed ads by providing our clients detailed insights though our platform.