Optimal Analytics Allows Brands On Facebook To Analyze Performance Vs. Competitors
Self-service ad-buying and analytics platform Optimal announced the launch of audience analytics dashboard Optimal Analytics, which allows brands to examine audience demographic and behavioral statistics and track competitive brand activity across social networks including Facebook, Twitter, Pinterest, and Tumblr.
Self-service ad-buying and analytics platform Optimal announced the launch of audience analytics dashboard Optimal Analytics, which allows brands to examine audience demographic and behavioral statistics and track competitive brand activity across social networks including Facebook, Twitter, Pinterest, and Tumblr.
Optimal said Optimal Analytics analyzes 16 million daily interactions between demographic segments and interests, and adds historical engagement data for 10,500 leading brands. Features include:
- The ability to track brands daily or weekly, and to receive weekly or daily email updates on competitors’ activity and snapshots of the most engaging content for each brand.
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