Facebook Advertisers Can Opt Their Websites, Apps Out of Enhanced Targeting Data

Brands on Facebook have the ability to opt their websites or applications out of the social network’s enhanced targeting with website data, and still retain access to the social network’s standard targeting features and custom audiences.

Scope650Brands on Facebook have the ability to opt their websites or applications out of the social network’s enhanced targeting with website data, and still retain access to the social network’s standard targeting features and custom audiences.

Reader Yan Yanko Kotliarsky shared the screenshot below (click to view full-sized image), in which the following option was offered in the settings section of his Facebook ads account, under the headline, “Enhanced Targeting Data”:

Enhanced targeting data includes interests derived from Facebook signals across the websites and apps people use.

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