iOS and Music and Video Dominate Mobile Ad Market, According to Opera Report

Despite what appeared to be a tightening race, iOS showed renewed dominance over Android in terms of how much revenue it delivers to content publishers in the first quarter of 2013, according to an Opera Mediaworks report released today that also pointed to the rise of mobile ad targeting and the continued influence of multimedia content.

Despite what appeared to be a tightening race, iOS showed renewed dominance over Android in terms of how much revenue it delivers to content publishers in the first quarter of 2013, according to an Opera Mediaworks report [pdf] released today that also pointed to the rise of mobile ad targeting and the continued influence of multimedia content.

While iOS ran on some 20 percent of all devices globally, it delivered nearly half of all publisher revenue.

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