Opera Mediaworks reveals its biggest mobile advertising trends from 2013

In a special year-end report, mobile advertising company Opera Mediaworks has revealed the top mobile advertising trends from 2013. Its ad platform currently reaches 400 million consumers each month via 60 billion ad impressions, and found that 2013 marked a year of changes and improvements in mobile advertising.

[contextly_sidebar id=”631350c5704d68405461f3c8268429dd”]While traditional banner ads still account for more than half of the ads on the Opera Mediaworks platform, the company says this year marked the beginning of a transition away from these ads, and a new focus placed on rich-media, including video and tap-to-expand ads.