Opentracker Leverages Facebook Technology To Analyze Visitors in Real-Time

It will be interesting to see how this new reporting system works for high-traffic web sites. Change is fast becoming the only constant in an increasingly dynamic Internet. Content and advertising managers can benefit greatly from a system that offers real-time data. They can serve content and manage campaigns based on emerging traffic patterns.

Opentracker introduced a new cloud-driven reporting system, using technology developed by Facebook that measures and analyzes millions of visitors and page views from minute to minute. In essence, this creates the ability to think and react in real time. Decisions can be made based on what is happening, while it happens. This new service utilizes cloud-processing models used by Twitter, Google, and Amazon.

Who will benefit from this technology? Anybody who needs to know what is happening on a website while it happens.

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