Facebook Adds Two New Open Graph Tags Tailored Toward Journalists, Media Outlets

By David Cohen 

Facebook introduced two new Open Graph tags tailored for journalists and media outlets — one that lets publishers link articles to their Facebook pages, and a second that allows them to link articles to the authors’ pages.

Facebook said in a post on its developer blog:

article:publisher lets a publisher link an article to their own Facebook page. When the article is shared in News Feed, a like button is displayed so people can like the publisher page.

<meta property=”article:publisher” content=”https://www.facebook.com/cnn” />

article:author lets a publisher link an article to the Facebook profile of the author. When the article is shared in News Feed, a follow button is displayed so people can follow the author. The author needs to have follow activated on his or her profile for this button to appear.

<meta property=”article:author” content=”https://www.facebook.com/fareedzakaria” />

The follow and like buttons will only appear for people who haven’t already followed the author or liked the publisher page.

And Facebook Journalism Program Manager Vadim Lavrusik added in a post on his Facebook page:

These tags allow media sites to link articles to their respective pages and profiles on Facebook, enabling journalists to get more organic follows for their profiles and likes for publisher pages. See below example with Fareed Zakaria‘s profile linked to the article preview, enabling users to follow his profiles for updates within News Feed.

Journalists and other publishers on Facebook: Will you take advantage of these two new Open Graph tags?