Facebook introduced two new Open Graph tags tailored for journalists and media outlets — one that lets publishers link articles to their Facebook pages, and a second that allows them to link articles to the authors’ pages.
Facebook said in a post on its developer blog:
<meta property=”article:publisher” content=”https://www.facebook.com/cnn” />
article:author lets a publisher link an article to the Facebook profile of the author. When the article is shared in News Feed, a follow button is displayed so people can follow the author. The author needs to have follow activated on his or her profile for this button to appear.
<meta property=”article:author” content=”https://www.facebook.com/fareedzakaria” />
The follow and like buttons will only appear for people who haven’t already followed the author or liked the publisher page.
These tags allow media sites to link articles to their respective pages and profiles on Facebook, enabling journalists to get more organic follows for their profiles and likes for publisher pages. See below example with Fareed Zakaria‘s profile linked to the article preview, enabling users to follow his profiles for updates within News Feed.
Journalists and other publishers on Facebook: Will you take advantage of these two new Open Graph tags?