Facebook Turns Listen, Read, Watch Into Advertisements

UPDATE: Facebook told us in an email that it is allowing advertisers to pay for more exposure of its open graph action stories such as listen, read, and watch by converting them into a new form of sponsored story social ads, which will be clearly labeled as such.

Facebook told us in an email Monday that it is allowing advertisers to pay for more exposure of its open graph action stories such as listen, read, and watch by converting them into a new type of advertisement, which will be clearly labeled as such.

“Facebook is allowing advertisers to pay for more exposure of listen, read, or watch stories that mention them by turning the stories into a new form of sponsored story social ads,” said a spokesperson for the company via email.

Facebook is testing a pilot program that allows participating advertisers to sponsor open graph actions and use them in sponsored story-type ads.

We’d gotten a tip about this yesterday from Eti Suruzon, vice president of media at Blink.

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