Only 289 Of The Fortune 500 Are On Facebook: Study

Only 289 of the 500 companies are now on the social network.

The Center for Marketing Research at the University of Massachusetts focused more on Facebook in its annual look at the Fortune 500, finding that 289 of the 500 companies are now on the social network.

Of those 289 companies, the study found that insurance companies accounted for the most Facebook pages, at 27, followed by:

  • Specialty retail: 24
  • Food production, services, drug stores, and consumer products: 24
  • Commercial banks: 13
  • Telecommunications: 11
  • Computer software, peripherals, and office equipment: 10
  • General merchandisers: 10
  • Utilities: 8

Companies’ rankings on the Fortune 500 list did not mirror their rankings on the list of pages with the most Facebook fans at all.

    AW+

    WORK SMARTER - LEARN, GROW AND BE INSPIRED.

    Subscribe today!

    To Read the Full Story Become an Adweek+ Subscriber

    View Subscription Options

    Already a member? Sign in